Rainbow BRTS App
About the Project
To Design an App for a local bus transport system in Pune (India).
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Create a feature-rich mobile application to improve an Indian city's local bus transportation experience.
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Use GPS technology to track buse locations in real time.
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By tracking buses on a map, users may cut down on wait times and efficiently plan their routes.
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Show detailed bus route information, including schedules, stops, and fare information.
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Inform users when busses are expected to arrive and depart from particular stations.
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Use push alerts to receive updates and schedule modifications in real time.
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Include a safe and easy-to-use mobile ticketing system.
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Support a variety of languages in order to serve the city's diverse population.
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Provide tools and emergency contact information so people can report issues or get help.
Goals
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Enhance User Experience.
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Increase Accessibility.
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Reduce Waiting Time.
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Promote Digital Ticketing.
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Improve Communication.
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Optimise Bus Routes.
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Increase Ridership.
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Enhance Safety and Security.
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Collaborate with local Authorities.
Target Audience
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Regular Bus Users
Those who take public transportation to go to work, school, or other regular destinations on a daily basis.
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Occasional Commuters
Those who utilize public transportation on occasion or for particular purposes, including conducting tasks or going to events.
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Visitors and Tourists
Visitors to the city who might not be acquainted with the public transit system in the area.
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Students
Described as college and school students who commute to educational institutions on public buses.
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Senior Citizens
Described as senior citizens who utilize public busses to get around.
Competitors
Creating Logo and choosing Ttypeface
Interviews & Responses
Interviews & Responses
Information Architecture & Wireframes
Low Fidelity Screens
High Fidelity Screens
Prototyping
App Screens
For my UI/UX project, I focused on designing an innovative public bus transportation app aimed at improving the daily commuting experience. This app addresses common pain points such as navigation, ticketing, and real-time bus tracking. By leveraging user-centered design principles, the project provides an intuitive interface, making public transportation accessible and efficient for all users.
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The design process began with extensive research and analysis, including user surveys, interviews, and competitor analysis, to identify user needs and challenges. Based on the insights, I created a comprehensive information architecture and wireframes that mapped out the app’s functionalities, such as route planning, ticket purchasing, and trip tracking. The layout ensures seamless navigation with easy-to-access features like a search bar, favorites, and real-time updates.
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The visual design incorporates a clean, modern aesthetic with a focus on clarity and usability. Screens demonstrate a thoughtful balance of text, icons, and colors, enhancing user engagement. Features like the ability to set reminders, share routes, and access nearby stops ensure convenience and accessibility for diverse commuters.
The final prototype not only meets functional requirements but also addresses accessibility and inclusivity, ensuring a positive experience for all users. This project allowed me to combine my design skills and problem-solving abilities to create a solution that could significantly enhance public transportation systems, fostering ease and reliability for daily commuters.